Growth proposal // Prepared for Kevin Liu

Double the business in two years.

The growth engine that gets you there — more customers, far more value from each one, and a best-in-class experience, all on the platform you already run.

2×

Double the business

~2× revenue in about two years, without burning out running it.

4–5k

Double the space

A 4,000–5,000 sq ft shop with new equipment. Capacity stops being the ceiling.

7→14

Double the team

Grow from seven to fourteen, with systems that keep service consistent.

#1

Best-in-class

The shop people trust for tires, brakes, and tune-ups.

See the plan Jump to pricing

Who you are

We see your whole business.

Not just your marketing. Here is your business model on one canvas. Tap any block to see how we read it, and where the engine plugs in.

Value proposition

Honest, quality repair that keeps a good car on the road for less than the dealer, and never sells you what you do not need. Trust is the product.

The value proposition fit.

What your customers want, and exactly how you deliver it.

What the customer wants

The jobs

Keep my vehicle safe, reliable, and affordable.

The pains

Fear of being upsold, distrust, and surprise costs.

The gains

Transparency, a car that lasts, and a fair price.

⇄fit

How you deliver it

Pain relievers

Digital inspections with photos, an anti-upsell promise, dealer-price anchoring.

Gain creators

Longevity-first work, a named advisor, honest recommendations.

How growth works

How a stranger becomes a regular.

The whole journey is a bowtie. Tap any stage to see the challenge there, and exactly how we help.

Acquire

win the visit

First service

trust is won

Keep & grow

the profitable side

1

Aware

“My brakes feel off.”

The challenge

They have a need, but they aren’t thinking of you yet.

How we help

Daily tips and short-form video keep Economy Auto top of mind, so when the need hits, you’re the name they remember.

The system

We run the whole bowtie. Not just marketing.

Getting them in the door is half the engine. Growing each customer’s lifetime value is the other half — and where the doubling comes from. Tap any piece to see what it does.

Acquire · win the visit

Rank for the “auto repair near me” searches that book jobs, and stay accurate across 15+ directories.

The everyday educational habit that builds trust and reach where people already scroll.

A consistent, on-brand presence with automated calls-to-action — handled for you.

Requested after every visit, managed across Google, Facebook, and more. Your proof, working 24/7.

Stay top of mind between visits with helpful, seasonal reminders.

Targeted spend on high-intent searches, with two tire-season pushes a year.

Booking +
relationship

→ lifetime value

Service & grow · grow the lifetime

Every customer’s history and what’s due, captured — so each visit feels personal.

Photos and video before the estimate. Trust goes up, and so does the average repair order.

The right service at the right time, by name and by mileage.

A gentle, safety-led nudge that recovers work customers meant to come back for.

Prepaid maintenance that locks in loyalty and smooths your revenue.

A dual-sided refer-a-friend offer at the happiest moment turns one customer into more.

The numbers

The owner’s view of your shop.

You’re a brilliant mechanic. This is the same shop seen through an owner’s lens — a handful of numbers that change how every decision feels. Tap each to see why it matters.

One visit

This is what a typical visit is worth — the single biggest lever you control. When an honest digital inspection catches a real need, the average ticket rises, and that gain repeats on every car that rolls in.

Loyal lifetime value

A customer isn’t one $450 visit — over the years they’re worth about ten times that. Keeping a customer is worth far more than chasing a new one, which is why the “grow” side of the bowtie matters most.

Break-even repair orders

The reassuring math: you need about 14 extra repair orders a month — fewer than one a working day — to cover the entire all-in program. Everything past that is profit you wouldn’t have had.

3:1+

Healthy return

A healthy program returns at least three dollars for every one you put in, measured over a customer’s life. Yours sits well above that line, because the retention loop compounds.

Bays,
not leads

Here’s the counterintuitive part: at this ad budget, marketing could send more new customers than five bays can serve. So the real limit is your capacity, not demand. We pace new customers to your bays and grow the value of the ones you already have — so the shop is worth more by the time you expand into the bigger space.

Conservative, benchmark-based planning estimates (ARO $450; 2.5 visits/yr for a loyal customer; 55% gross margin; ~4-year tenure), recalibrated to your Tekmetric data at the first monthly review. Not a guarantee of results.

The investment

Three tiers. One checkpoint.

A 3-month minimum to let the engine prove itself, then month to month. Start where it fits and step up as it pays off.

Content engine

$1,500/mo

Light the fire. Brand, content habit, findability.

✓Daily tips, infographics, short-form video
✓Local SEO, listings, review setup
✓Light Tekmetric reminder activation

Recommended

Content + engine

$2,500/mo

The full loop on owned media. Where compounding starts.

✓Everything in Content engine
✓Social, newsletter, email, referrals
✓Multi-platform review management
✓Tekmetric campaigns + declined-work recovery
✓Monthly strategy + numbers review

Growth, all-in

$3,500/mo

Add paid fuel, sized to your capacity.

✓Everything in Content + engine
✓Paid search + paid social
✓Seasonal tire-season pulses
✓Conversion landing pages

The one checkpoint: a monthly review of your numbers — what we spent, what it returned, and the plan for next month.

Let’s build the engine.

We recommend starting with Content + Engine, then adding paid fuel when you’re ready for tire season. Three months to prove it, then month to month.

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